We Know Your Hair

in 2008, we saw a need for more styling options for customers who want to recreate professional-style results on their own.

Meet the InStyler products thoughtfully designed to make salon-style from home easier than ever we've thought of every small detail so you don’t have to.

And the best part? Each tool has state of the art technology at a price point you can afford we exist for you because at the end of the day feeling confident makes everything better.

Mission Statement

The InStyler community was built on inclusion and representation by offering styling solutions for all hair types, especially coarse and thick hair types. A wide spectrum of hair types, issues, and styling goals have been carefully taken into consideration as we built our core products.

InStyler is a brand that believes in all human rights, equity, and justice. Our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day. These principles guide how we build our teams, cultivate leaders and create a company that’s the right fit for every team member associated with it.

Our Patents

As creators of the ORIGINAL Rotating Iron and leaders in hair tool innovation, InStyler designs technologically advanced tools that make styling easier and more efficient while delivering amazing results.

Our patents represent our commitment to developing superior technology hair tools.

To view the complete list of patents, please click here.