Beat the Heat
The CERASILK collection of styling tools harnesses the power of radiant heat to deliver 92% less damage to hair. This innovation in hair tool technology is smartly designed to give you shiny, smooth hair quickly without damage. The ceramic woven textile acts as a built in heat protectant so hair never directly touches the plates, while powerful, radiant heat creates long-lasting style.
Drawing inspiration from the dry, arid climate and blazing white-hot rays of the sun, the oasis of the California desert and its detoxifying benefits create the backdrop for the campaign. Nestled among the iconic boulders and tranquil foliage and set against the vibrant blue skies, the lustrous strands are highlighted by the warm sunlight. Feel the healthy, restorative power of the desert heat while relishing the mesmerizing beauty of the landscape.
The CERASILK collection captures the essence of the desert with radiant heat that delivers healthy, shiny hair with endless possibilities.