When we were ideating our 2016 campaign, we wanted to focus on the beauty of the InStyler girl. Of course, she’s got killer hair but she’s also super charming, funny and uber-smart, not to mention her one-of-a-kind style and graceful swagger. How could we possibly we capture all of that into one video? Well, we decided to rip up the scripts, turn up the music and let the camera roll to see what would happen. The result? Pretty stellar, if you ask us!